Why Do You Buy Interior Design Leads?

I recently spoke with an interior designer who purchases interior design leads to maintain a stable client base. She has a lot of word of mouth clients but she feels it is still necessary for her to develop new clients outside of her current network.

Upon further discussion about the quality of her leads I discovered that there was an underlying problem she was having. Even though the leads were fresh she was finding that when she called on them they were less than happy to hear from her. In some cases they would be upset and ask to be removed from “the list”.

The leads that she was buying were unfortunately of very low quality. This is not uncommon as some lead sources will recycle their lead database by selling a lead to multiple buyers or re-introducing old leads into the system. In her case what was happening was her leads were enticed by a free gift in order to fill out a lead form. Not really a high quality lead.

When you decide to take control of your lead source by in effect being your own lead source you receive many long term advantages:

1) You completely control where your interior design leads come from.

2) Your brand is not adversely affected by leads being introduced to your company for the first time when you call them instead of through the lead creation process itself. Creating brand awareness before you even call.

3) Eventually, if you follow the proper guidelines of keyword research, target market research and list management you will have very low cost and often free group of people waiting to buy from you.

4) Most importantly, your brands image will grow as you ad more and more content to the web. This is the only way to ensure you create more value for the search engines every time you invest in your website traffic.

Remember, when you buy leads you are simply buying names of people who may be interested in interior design services. When you create your own leads by developing and maintaining an effective lead funnel you grow your brand and develop a following. Always provide value to your list of potential clients. When you bring an offer forward they will be eager to bite.

Graduating With An Interior Design Degree Online

In today’s market, jobs are very competitive. While some are able to attend classes full-time without working, there are many who are unable to dedicate all of their time to school and may still be working a full-time job while going to college. Obtaining your interior design degree online may allow you to finish your courses while still working.

As more and more college students graduate it is becoming increasingly difficult to obtain a job in the career field of your choice. Becoming an interior designer can be a rewarding career choice. In order to stand out against other applicants, it may benefit you if you have a degree in this field.

Before a person can start a college program they must apply to the school of their choice. It may be a good idea to research the different schools which offer this online degree. Once one has been chosen and verified to be accredited, the next step is to apply for admissions to the school. Most online schools allow a person to apply over the Internet. If you are more comfortable, there is usually a number to call and some schools even have on-site locations you may visit.

Simply fill out the application and submit. There may be fees associated with this process. Also, if the applicant has any previous college coursework they may want to gather their official transcripts from the previous schools to give to the new school. This can help decrease the number of courses needed to graduate. There are many subcategories to this program. It may help to discuss the options with an academic advisor. Which specialty a person chooses can change the courses they take as well as the program.

While in college, it may benefit the student to partake in internships to help gain experience. Volunteer work may also help later. Some places may even hire a person who is in school and has yet to finish their program.

This particular degree may also include coursework in web design and graphic arts. The students may be exposed to technical components that may improve their computer skills. This is important to know because some may not fully understand what this program truly entails. Many of the colleges offer full, in-depth classes that will properly prepare their graduates for all aspects of a career in this field.

After all of the classes have been taken and passed, the person becomes a college graduate. With their diploma, they may now begin to compete for jobs in their market. It is not a guarantee they will be hired, but the completion of their program may increase their chances.

Begin by searching online and through the fashion education college. They often have leads to jobs in professions in which they focus. It may help to keep a list of important contacts while working on graduating. Professors may also have ideas and leads to people who are looking to hire. Prepare a resume and begin the hunt. The internships and volunteer work are great to highlight on a resume.

Things You Need to Know When Hiring an Interior Designer

Everyone deserves to love the home they live in. Sadly, a lot of people are unhappy with the space they have created for themselves, and often are not sure why. This is where an Interior Designer plays a valuable role, as liaison between you and your home.

After you have made the decision to hire a Designer, finding the right one may seem like a daunting task. Start by asking asking your friends or relatives if they have someone to recommend. If you have seen a room or home with a design that you really liked, find out who the designer was. Searching online is also a good place to start. Most designers have a web site where you can instantly see their previous work and get a feel for how they design. The local ASID chapter can help facilitate this. Start out with 2 or 3 choices and schedule consultations. This is a good time to view the portfolios and most importantly, see if it “feels” like a good fit. By this I mean, use your intuition. You could potentially be working with this person for an extended period of time, while it’s not necessary that you become friends, you still want to be heard when it comes to expressing your thoughts and desires for creating a better space.

Some questions to ask the Designer during this process are:
o Describe your design style.
o Are you open to my ideas and wishes during the creative process?
o What aspect of design is of most importance to you (i.e. lighting, color scheme etc.)
o How do you structure your fee?
o Do you have a list of previous clients that I can talk to?
o Most Designers won’t give away too many ideas during this part of the process, but it wouldn’t hurt to ask for an impromptu idea or two to see if you’re on the same page.
o Your instincts can play a big role at this stage, so be sure to listen to them!

When you have made your decision, you should receive a contract with the scope of work, timeline and fees involved. Be sure to read it thoroughly and don’t be afraid to ask questions if there is something you don’t quite understand. This is the time to work out any concerns and to ask questions. If the Designer is honest and has integrity, she/he will be very forthcoming with her/his answers.

Just remember that this should be a fun process! With the right prep work beforehand, you and your Interior Designer can have a productive and creative relationship.