7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

Kitchen Interior Design – Should You Buy New Appliances When Remodeling Your Kitchen?

This is a fact: your kitchen interior design plays a big part in determining your overall home design’s effectiveness. Often times, your kitchen is one of the largest, and certainly most used rooms in your home. Without a good style for this area, your home design will not work.

One of the big questions most people are faced with when determining whether or not to remodel their kitchen interior design is whether they should purchase new appliances. Here are some guidelines to help you determining whether these steps are really necessary for you.

First of all, always decide on and complete your kitchen décor design or theme before deciding whether or not to purchase new appliances. This way, you can look at and evaluate whether or not your kitchen’s appliances match the overall theme.

If not, then you should probably purchase new ones. If your current kitchen appliances already match the theme and still function properly, there really is no reason to purchase new appliances for your kitchen interior design.

If you do decide to change your kitchen appliances, and are on a limited budget, it is probably a good idea to do so one at a time. If you aren’t able to afford the whole project, then changing your appliances one at a time and waiting until you can afford the next change will be a tremendous benefit to your wallet while at the same time allowing you to move forward with your new kitchen interior design without breaking the bank.

If you have decided to change the kitchen appliances, remember to pick them out according to your new kitchen interior design theme. A good suggestion when shopping to bring along a photo of the new kitchen interior design so that you can compare it to your potential appliances and determine whether or not it will match the overall kitchen. If not, then you’d best move on.

When shopping, try to avoid looking for new appliances at your traditional department or retail store. Often times, you can locate much cheaper items at discount or outlet stores, and especially the internet.

You can usually find much cheaper prices on the web than you could ever find offline. Also, on the internet there generally is a much wider range of options available to you.

When you are shopping at the local department stores, you are somewhat limited in selection, depending on what the store carries. However, the internet literally offers thousands of different sites that retail these new appliances, at the click of a button. Follow these tips, and you will achieve the kitchen interior design you want and at the price that you can afford.

7 Questions to Ask an Interior Designer Before Hiring Them

Before you hire an interior designer to help decorate or redesign a room in your home it is important that you know something about the person who is providing you their professional advice. Do you like their style? Do they listen to your design ideas as well? Do they have experience with a portfolio of past jobs that you can look at and study? There are several questions you can ask a professional designer but following are 7 of the most important questions or things to know before hiring an interior designer for your next project.

1. In today’s digital world, there’s a never-ending supply of before and after photos. Ask to view their web site before you meet.

2. While a designer should be able to create the home you’re dreaming of, some designers specialize in certain design styles. Ask what their favorite design style is and make sure your tastes are compatible.

3. Referrals, referrals, referrals! Talk to clients who’ve actually worked with the designer. Rather than just making a phone call, ask if you can see the client’s home with or without the designer. Most happy clients would gladly show you their successful project. If visiting in person isn’t an option, at least ask the client about their overall job satisfaction. Would they use the designer again? What did they like most and least about working with the designer?

4. If you can’t tour a client’s home, the designer’s home is the next best thing. If a tour cannot be provided ask them to look at their portfolio of work either online or a physical book of images.

5. Ask the designer how they charge for their services. Many designers charge a percentage of the total costs. Given supplier discounts to the trade, the discounts usually pay the client back for all and often more than the designer’s fee, saving the client money.

6. Time line. Get an idea about when the work would begin and be completed by. Make sure that goals and budget are clearly defined.

7. Are you compatible with the designer? This is a person you’ll spend a fair amount of time with. While they don’t have to become your best friend, it’s important that you consider this person to be a good listener, reliable, knowledgeable and professional.

If the interior designer you are considering hiring meets all your requirements then you have a good match. Keeping this list of questions handy will be helpful in your search and may even save you money by hiring the right designer for the job.